What is ‘Real-Time’ search? And why should I care?

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So you’ve heard of real-time search yet? If you haven’t, you will in the next 30-60 days. Its the newest iteration of search and its actually quite different in that you can compare and contrast the 2  ‘search’ methods like a river and an ocean. RTS (real-time search) is like a blast of information that you first retrieve in real time and then this information gets crawled and categorized on the web for permanent storage and retrieval by you or I. Similar to a financial stock trade, RTS happens in realtime, without the information being stored, processed or archived or categorized. Then once the information gets handed off to traders who need it ASAP, it gets archived for retrieval later. So, the same set of data is retrieved in RT as can be found later archived on the web – river and the ocean ( a great metaphor – Thanks to Gerry Campbell, CEO of Collecta).

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So Google amasses data, stores it, catagorizes the information for future retrival and serves it up upon your request. RTS happens before this – it happens the instant its published on the web. So retriving, storing and ranking data is not part of RTS. That’s traditional search as we know it. So the value to this new search algoythym is that there is no lag time for the latest information. Its just there and it DOES give us a great deal of value. Using the plane that went down in the Hudson River a bit ago as an example. The very 1st report and photo came froma twitter feed, not a website that spouts news, i.e. CNN, etc. The final few moments of the Lakers playoff games and score where captured in RT on twitter. The final score reported on the cover of Yahoo a mere 15 minutes after the games end. American Idol winner?   So this information is helpful (but not essential) to know ASAP. So, being able to search social media ‘chatter’ (I call it) becomes something very ‘now’ and ‘immediate’. It brings together the traditional web and a users social graph so to speak. Every month, something like 200 million users log-in and chat on Facebook, 46 million users tweet, and many more IM each other or text about something. This ‘something’ is now getting captured and offered up to us in RT. The combo of the two systems is really where it comes all together. RT search is not social search either. You don’t just get RT search because you ‘crawl’ facebook, friendfeed and twitter chatter.  RT search is NOT replacing traditional search – its an add on component that will allow us to further monetize the phenomenon known to all of us as the internet. The list below will only grow exponentially in the coming months. The race is on to master RTS.

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http://collecta.com/ – the one to beat for right now – collects all feeds below and then some
http://www.oneriot.com/ – searches Twitter, Digg and other social sharing services
http://tweetmeme.com/ – searches twitter and re-tweets popular tweets on twitter
http://search.twitter.com/ – searches twitter directly
http://www.scoopler.com/  – searches Twitter, Flickr, Digg, Delicious
http://blogsearch.google.com/ – search the web and only blogs
http://friendfeed.com/ – filters search results by who my frineds are and what they are saying on twitter, friendfeed

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Interesting bitsandbytes – celebrity data, new search engines, Disney’s views on content

Interesting bitsandbytes:

Celebrity Data:

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*Ken Sonenclar, managing director of DeSilva+Phillips, opened the media investment bank’s Future of Celebrity Media conference, by pointing out that entertainment mags are down 18 percent, not as bad as magazines in general. And as more bloggers create their one celeb-focused sites and media stars like Ashton Kutcher and Martha Stewart are reaching to fans directly via Twitter, bypassing the traditional avenues. It’s getting so bad, Sonenclar said, “Even paparazzi aren’t being paid well anymore. They’re competing with too many so-called amateurs.”

As for online, Yahoo’s OMG leads by far when it comes to uniques, Sonenclar said, showing a bar chart of celeb sites. OMG is distantly followed by TMZ and People, and Microsoft’s Wonderwall, which has come out of nowhere. However, 90 percent of Wonderwall’s traffic comes from people clicking on the “celebrity” channel on MSN’s homepage. The same is true for OMG’s success. While that may skew those sites popularity, versus celeb mag sites run by People and Entertainment Weekly, advertisers don’t really care, Sonenclar said. Still, whether those sites can create brands as well known as People and EW, remains a very open question. Ultimately, the power of celebrity brands still make it possible for established media to hold their own in terms of attracting users and sponsors.

A Studio head that gets it:

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*Less than a week after the announcement that Disney (NYSE: DIS) was taking an equity stake in the News Corp-NBC Universal (NYSE: GE) joint venture.  Iger told analysts: “We believe that broader distribution of our content makes sense given the growth in online viewing,” adding, “New media isn’t going away.

“We absolutely must be where our consumers are going.”  One reason: if Disney and others don’t make programming available on a well-timed, well-priced basis, consumers will find it anyway. Iger said going with a service like Hulu helps fight piracy by offering better alternatives.

But avoiding piracy isn’t the only rationale. Iger wants to be where the audience is and, so far, the demographics for Hulu are younger than those for broadcast television. Just as he has with iTunes sales and ABC.com VOD, Iger stressed that cannibalization isn’t a concern. Instead, Disney sees a way to expand its reach to views.

Search Engines –2  NEW TYPES:

# 1- Systemic Knowledge – meaning its not searching but computing the answer (think Spock from Star Trek). Visit : http://www.wolframalpha.com/  wolfram
# 2-  And Real-Time search – is the second. They are: one from OneRiot  oneriot_logo.new and one from  Tweetmeme tweetmeme. Real-time search also can be found here: Twitter Search, , FriendFeed and the recently launched Scoopler. But for the most part, oneriot, tweetmeme and scoopler all are designed from the get-go as ‘real-time’ engines.

*Wolfram Alpha is a search engine that you can use to compute systematic knowledge immediately. You can put in anything you would like to know and you can compare multiple results with each other. There is no need to know how to search; just type in what you want to know.

This is significant in that real-time search s now becoming more important from a ‘social’ perspective than before. First and foremost what emerges out of this is a new metaphor — think streams vs. pages. John Bothwick describes it like this:

“In the initial design of the web reading and writing (editing) were given equal consideration – yet for fifteen years the primary metaphor of the web has been pages and reading. The metaphors we used to circumscribe this possibility set were mostly drawn from books and architecture (pages, browser, sites etc.). Most of these metaphors were static and one way. The steam metaphor is fundamentally different. It’s dynamic, it doesn’t live very well within a page and still very much evolving.

A stream. A real time, flowing, dynamic stream of information — that we as users and participants can dip in and out of and whether we participate in them or simply observe we are a part of this flow. “

TV is coming to the iPhone and it’s free and it will ‘rock’ rumor has it.

Word on the street is

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Hulu will be putting out a free iPhone app very soon that streams full length TV shows using 3G and WiFi. And any hopes of AT&T charging for TV flew out the window.  Guess Apple apple will be sucking wind about charging all of us now through iTunes to watch the same things. Wonder what that will do to iTunes sales of these shows. My hunch is not too much and if anything will make more fans and will increase ratings. Why? Why do I say that giving away ‘Lost’ won’t cause a loss of

sales of the same at iTunes? itunes Because, if you are really a rabid ‘Lost’ fan, you will want to own it anyway, whether you get to watch last night’s season finale or not. Giving it away for free (and on a very small screen) only whets the appetite of those that might decide to sample the show using the app. Come ‘on everyone, haven’t you all

heard of piracy? Calico Jack the Pirate Well, this is simply ‘legal’ . Have you ever heard of the WWF? (or WWE today). They still give away wrestling on TV daily on TBS and charge $ 39.99 or more for essentially the same show on PPV.  It seems like someone in Hollywood may finally be seeing the light.