I’ve taken quite a bit of time off from posting any thoughts, but the media business is changing so rapidly that I just had to put a few thoughts down for kicks.
Question: If you were required to pay to receive the broadcast networks (as we’ve come to know them), how much is too much? That means, what is it worth to you to see shows on ABC, CBS, NBC or FOX each month? $ 1.00 a month per network, more? Would you pay to get these channels?
For years these ‘broadcast’ networks have been free, over-the-air channels that are supported by advertising. They still are. But you might say, ‘c’mon now, these are free channels’ why should I pay now? Answer: its NOT Hulu. Think about what you’d not be able to watch if you decided NOT to pay; Super Bowl, the Grammys, CSI, The Final Four, Survivor and David Letterman, The World Series and I could add another dozen or so shows and events. How about now, is $ 1.00 a month too much?
I believe that soon, we will be seeing a ‘fee’ to have these channels included in our cable packages, satellite packages, etc. And the reason we’ll see this fee is that these networks can charge for this and will most likely get it. They will charge a fee to cable op’s to carry the network and cloth them as ‘retransmission’ fees.
“Going forward, we will be seeking retransmission dollars from our distributors,” said Murdoch, FOX Chairman. Chief Executive Leslie Moonves announced that he intended to charge retransmission fees for CBS.
I think its just a matter of time before we will see those fees ‘bleed’ into our monthly bills. And once Hulu begin to charge, there won’t be anywhere else to go…except the torrents and newsgroups which are out of the reach of most people.
Welcome to the future.