Amazon’s New Cloud Drive – an ‘almost’ step in the right direction.

While the announcement today from Amazon is a step in the right direction for all of us, in the sense that cloud computing is really the future, Amazon has made the same mis-step that other companies have made in a competitive environment by limiting and making certain music and movie file incompatible in its Cloud Drive (CD). Specifically, files not supported include Digital Rights Managed (DRM) files, ordinary files of over 100MB in size, ringtones, podcasts, audio books, and other non-music audio files. Unsupported file formats are .wma, .m4p, .wav, .ac3, .ogg, .ape and .flac.

READ: Apple music files and files that you could store on Google Docs.

So, it reminds me of the movie studios film rights ‘war’ of the nineties, when HBO and Showtime out bid one another and each ‘exclusively’ bought film pay rights for certain studios. The losers were the consumers (of course not in the mind of the pay services or studios). The consumers were forced to buy TWO pay services in order to get most of Hollywood’s prime films. Disney, Paramount and Tri-Star went to Showtime, Paramount, Fox, and Universal, and Warner Bros. Flash forward to today, none of this matters anymore.

Now, even though Amazon’s announcement today (http://bit.ly/hdbkTL) is very progressive and good for consumers, it alienates iTunes users. Ypu can’t store any music you bought from iTunes on Amazon and even if you didn’t buy it at Amazon, you can’t use your media player (iPod, iPhone or any Apple product) to stream that music back. I really hope that Google’s upcoming music locker will not prevent me from streaming and storing files I’ve purchase from either Amazon or Apple. I don’t want to have divide up and be forced to remember which files I bought from who in order to stream and enjoy my music.

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