DPI is coming to a mobile phone near you!


Consumers will be confronted eventually here in the U.S. with DPI or Deep Packet Inspection. DPI simply put is a new technology that gives mobile carriers a way to tell exactly which applications you run and when on your mobile phone. Are you a  FaceTime user or Skype user? Do you check Facebook on your iPhone using an iPhone app 5 or more times during the day? Check into G+ a lot?  Tweet? Blog remotely to your Tumblr log? Do you text with a friend on the train or bus home? Is that during rush hour or business hours or between 6pm and midnight or in the morning?


Instead of allowing consumers to consume and buy an ‘unlimited’ data plan on their mobile phones (and by unlimited I mean unlimited for the most part and then ‘throttled’ ), carriers are seeking new ways to charge us for mobile usage. And they will have to figure this out because the number of mobile phones and data usage is increasing exponentially. Having a plan now as to how to avoid network congestion (as opposed to later when it really becomes a issue) makes total sense.  Its all about balancing out a consumers usage with network peak and lull times usage.  If I only was checking and using Facebook on my iPhone, I’d rather purchase a $5.00 a month all-access plan to Facebook than spend $25.00 a month for 2GB of data for everything.  Having a ‘Happy Hour’ on data usage from 7pm-midnight would get me to remember to download my music or movies on my iPad or iPhone during those times. Training the mobile public to use certain applications at certain times makes the use of the network better for all users during a 24hr. period. And carriers would not have to sell ‘unlimited’ data plans to us, which really aren’t unlimited after all.

This is not a new concept and is being tested and used in Europe right now. Orange is testing personalized pricing plans with consumers – working with them to determine which applications and activities they really use and crafting a pricing plan that fits them best.

Orange has a Panther plan for heavy users that costs £25 ($39.40 USD) for 10GB of mobile data and voice a month and a Dolphin plan for £15 a month that offers an hour of unlimited surfing at a time of the users choosing. Under the plan, customers can pick a so-called ‘Happy Hour’ from the following; 8:00 a.m.-9:00 a.m. (the morning commute), 12:00-1:00 p.m. (lunch break), 4:00 p.m.-5:00 p.m. (late afternoon) or 10:00 p.m.-11:00 p.m. (late night).

The more transparent the carriers become, the friendlier consumers will become to switching plans and buying services that fit their habits. The days of just a few data choices for us are limited indeed.


LTE capable iPhone = 10 Mbps speed is coming – faster than a speeding bullet!

LTE ( Long Term Evolution) – Verizon’s LTE field trials in Boston and Seattle have shown downlink average rates of 5 to 12 Mbit/sec and of 2 to 5 Mbit/sec, which will give mobile customers browsing speeds comparable to a typical wired home Internet experience, the company said. More than likely we will see this around this summer with the release of the iPhone5.

How wonderful is that. The problem is that once you have that kind of speed to use, you’ll use it alright. And especially with video. That’s just what Verizon and eventually ATT want. Why? Because they won’t have ‘unlimited’ bandwidth plans anymore for mobile – they will meter – http://bit.ly/hO .

And they will have to. Not only will you be bale to use this for sending and receiving video, pictures and other data, but you’ll be able to make crystal clear VOIP calls using software on your phone – thereby getting around the minute usage meter. But you can figure that the carriers will simply meter bandwidth and replace metered minutes with metered bandwidth. I’m not sure which is worse but I guess it will depend on whether you talk, text or tweet (which is really 2nd gen texting anyway)?