Watching the web more than TV

It will take another 3-4 years, but eventually your kids (and mine)  will be spending more time in front of the internet than their TV sets. For children ages 10 to 14 who use the Internet, the computer is a bigger draw than the TV set, according to a study recently released by DoubleClick Performics, a search marketing company. The study found that 83 percent of Internet users in that age bracket spent an hour or more online a day, but only 68 percent devoted that much time to television.

Fast forward a few years, and if you were a producer of any show bound for TV and aimed at this age group (now 14-18yrs old), you’ll want to know where and how your show will be exhibited not only on TV but the web.

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