It’s Christmas time and more and more of those ever ‘elusive’ screeners are appearing now online each day (and other films too, not just screeners) . Just showing up last night and ALL in DVD Screener quality; I am Legend , Gone Baby Gone, Zodiac, Resident Evil Extinction, Stardust, The Simpsons Movie, Mr. Magorium’s Wonder Emporium, Eastern Promises, Underdog (what a waste of digital storage space), Once, The Kite Runner, 3:10 to Yuma, Atonement, The Bee Movie, No Country for Old Men, Alvin and The Chipmunks, August Rush, and The Perfect Holiday. Still MIA are (but I expect will rear their heads in a few days); Fred Claus, Enchanted, Michael Clayton, The Golden Compass, Sweeney Todd, Charlie Wilson’s War, Beowolf, P.S. I Love You and National Treasure: Book of Secrets.
The DVD screeners are nearly all ‘poached’ from someone in each studio. The screener ‘log’ number (embedded in the digital copy near the bottom of the screen) has been digitally removed so it can’t be identified as to whose screener copy it actually was.
It appears that the crop of pictures are as robust as last years and that despite numerous anti-theft measures by each studio, films STILL make it out the door. Some are Region 5 copies, most are dvd screeners, internal to each studio. However, with the demise of Kazaa and Limewire in the past year and half, the distribution of these ‘pirated’ copies has diminished. The reason being that Kazaa and Limewire enabled the non-technical consumers to be able to download a copy of anything with only 1 click. Getting films such as the ones I’ve mentioned above now from newsgroups requires a pretty sophisticated and long process and some technical understanding and expertise. Most of this is well beyond the masses online. That’s the good news. But in truth, these ‘advance’ screeners end up being discussed and chatted about online much like topics you might discuss around the proverbial ‘water cooler’ at your office. These discussions (positive or negative) filter down into people’s blogs, messageboards, IM chats and eventually get swept up onto Google somewhere giving that film some additional exposure it never would of had through traditional channels. After all, isn’t that what each studio tries to do with all of their content when its released, ultimately promote it? Wouldn’t it be cool one day if someone at a studio realized all of this and made a film with 2 different endings (or additional scenes) to try and take advantage of this unregulated distribution ‘channel’. Purposely release the DVD screener of 1 version (ending) and then the other (the theatrical version) through normal channels. Think of the buzz and consumer demand (especially if the film was popular) to now find that other version and see the alternate ending. Of course, then they could release THAT version through traditional channels giving the studio’s perhaps a larger slice of DVD sales at retail.